Research & Strategy Proposal Paper Example | Topics and Well Written Essays - 750 words

& Strategy Proposal - Research Paper ExampleThe latest trends in mesh securities industrying including the use of apps food marketing is some of the ways in which loaded arouse actually come finished its targets. This business strategy proposal will present discussion on the use of affiliates as sound as the lead generation as possibly two important method actings through which Jewelry for exclusively to increase its revenue. Lead generation Customer acquisition is considered as one of the key strategic variables for the organizations. Firms resembling Jewelry for All working in online market need to find ways through which they can further penetrate into the new and existing markets. Online lead generation is one cost impelling method which if utilized properly can increase the number of customers for our firm. Lead generation can be effective in the sense that it can allow our firm to utilize the strengths of other firms part gaining extra painting to the market. Thro ugh lead generation, firm can actually tap into the new possibilities and further expand the market with the support of strong personal selling and other marketing techniques. (Rees, 2010) In order to successfully experience this strategy, it is important that the firm must develop strategic alliances with different firms from whom further leads can be generated. fundamental law of strategic alliances will allow the firm to utilize the strengths of already established players in the market while at the same time gaining exposure to the larger market. (Charlton, 2010). We should aim initially aim at those firms which atomic number 18 offering the brick and mortar type of business selling jewelry in on an offline market through their stores. For each lead generated, we should be able to pay reasonable price which may be laced with the final value of the sales made. It is important to note that this approach will require coordination with not just now the firms generating leads bu t with the potential customers identified through this lead generation process. Affiliate marketing Affiliate marketing is another effective way through which the firm can effectively reach to the new customers. The change magnitude popularity of the affiliate networking sites and their relative brand strength can serve as one of the best strategic tools for the firms to expand into new markets and take advantage of the brand reputation of other firms. (Swan, 2010). In order to delineate up an effective affiliate program, it is important that the firm must offer higher commission order to the affiliates. Further the development of a tiered commission structure would further induce the experienced affiliates to market and sell our products. It may be possible that the firm use different affiliates for different products i.e. for less costly items such as gems and materials, firm can target different affiliates however, to sell the high value items, more experienced and establish ed affiliates need to be listed. In order to successfully develop the affiliate program, firm can also use the social networking sites such as facebook and twitter to gain access to the eccentric and large number of affiliate marketers. (techcrunch.com, 2009) Plan of Action It is recommended that the firm should adapt the affiliate